Since our founding in 2012

Clare Connie Shepherd Design is a design & branding studio based in UK. Three basic principles form the basis of our strategy: continuity, creativity, and clarity.

With over two decades of industry experience the work the studio makes is deeply embedded in conceptual design and routed in the colourful origins of pop culture. With a passion for handmade imagery, the studio mixes hand crafted typography with punchy coloured illustrations and photography. 

Two black overlapping circles forming a Venn diagram on a white background.

Values

  • People are important to us. We are dedicated to producing art that is representative of the communities we serve and fostering an atmosphere that values and celebrates diversity.

  • We bring together talented people from different creative disciplines, with a shared love of design and storytelling. We collaborate closely with clients over the long term to maximise the impact of our work.

  • Standing apart is critical for your success. We champion creative courage and partner with ambitious clients who inspire us to do our best work and expect nothing less.

  • We see branding as a catalyst for change. Committed to bold ideas and challenging convention, we help clients to unlock the full potential of their brand.

We take pride in our efforts to produce outstanding work that distinguishes us and makes us the focus of different media.

Our common brand philosophy—asking why, digging deeper, and identifying what matters most to each client and their audiences—is the foundation of our success. We can create communications that evoke feelings in people by revealing the basic truth about what makes them tick.

Black overlapping crescent moons forming a circle on a white background.

Expertise

  • Brand identity is the overarching writing style and visual language your business uses to communicate with the world. Through meticulous and thoughtful design choices paired with clearly outlined mission and vision statements, your identity serves as the core of all branding decisions.

  • Book, brochure, booklet design refers to the cover art and the volume's layout. Each of them is very important for the success of the book. The cover attracts the reader's attention, but the layout is what keeps them engaged while reading.

  • Wayfinding is the foundation of every signage programme. Information is a product with inherent qualities; low-quality information causes user stress and confusion, while high-quality information supports the smooth flow of communication and the process of understanding.

  • Any form of visual communication designed to be used on a digital device, such as a smartphone, tablet, computer, or electronic billboard, is referred to as digital design. Digital design includes a greater degree of interactivity to adapt to a digital format, whereas traditional graphic design is designed for print. This is the difference between digital and traditional graphic design.

  • A subset of graphic design that combines design with animation and/or filmmaking, video production, and filmic techniques is motion graphic design, also known as motion design.

Selected Clients

Logo with the word 'm' and the infinity symbol, accompanied by the text 'myrriad' vertically aligned beside it.
Nike logo with the text 'NIKE' and swoosh symbol.
Caffé Nero logo in dark text on a black background.
The word 'Quarto' in black text with a black circle dot replacing the letter 'a' on a white background.
Sceptre logo with a stylized black 'S' and the word 'Sceptre' below it.
The word 'HEADLINE' in bold, capital letters with a loudspeaker icon next to it.
A black circle with a white downward-pointing triangle inside.
Hodder & Stoughton logo with a stylized 'H' above the company name.